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Food portioning: A Win Win for both Restaurateur and Customer

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Shivangi Tripathi Millennials, who are the largest generation by population in the world have converted today’s economy into experience economy. For millennials, happiness isn’t as focused on possessions or career status. Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.  This generation not only highly values experiences, but they are increasingly spending time and money on them: from restaurants, concerts and social events to athletic pursuits, to cultural experiences and events of all kinds. With the majority of this generation being in workforce, are mostly relocated and this has given a rise to the consumption of more energy in meals than in past years. Restaurant meals have become larger and they are being consumed at a faster rate as well. With increased energy consumption closely associated with the rise in obesity, portion control can be used as an important
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Samsung trolls the Cupertino Giant: A nervy move or mere ignorance.

SHIVANGI TRIPATHI November 12, 2017 There has been a long game of tug of war between Korean Brand Samsung and the Cupertino Giant Apple. Samsung took another pop at Apple by launching a new advertisement claiming its phones are always ahead. The title of the ad was "Samsung Galaxy: Growing Up." This ad follows a long time Apple Fan  named Erik who has been buying Apple phones since the last decade. This commercial features the ten years journey of Erik  from avid Apple fan to eventual Samsung lover. Also, the lyrics of the ad are perfectly timed from, "I used to be spellbound in your arms with all of your conniving you’ve lost your charm." to "Oh….I’m moving on." In 2007 the ad starts with Erik walking past a long line of Apple Aficionados with sign featuring the very first iPhone, with the following tagline: "June 2007 It's coming." In 2017,  After switching to his Samsung, Erik walks past customers waiting for the Apple's new flags
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IndiGo Airlines: A Jester or An Everyman

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Shivangi Tripathi November 4, 2017 Emergence of the Great Indian middle class willing to spend money for swifter travel has acted as a catalyst in the growth of IndiGo. IndiGo Airlines anchors itself to a Regular guy as well as a Jester. The idea of these two Archetypes is to connect with others. Brand archetype is a genre you assign to your brand, based upon symbolism. Aligning a brand with an Archetype makes it identifiable. A Jester brand lives in the moment and promotes the feeling of fun. The aim is to make you smile with light-hearted fun. A Jester can be better understood by a quote by Joseph Addison, “Cheerfulness is the best promoter of health and is as friendly to the mind as to the body.” The aim of an Everyman or a Regular Guy/Girl is to belong. An Everyman brand sells, "No glitz or glamour, just a reliable product that gets the job done." It is focused on providing something so far removed from pretentiousness that it can appeal to everyone. The Dilemma:
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