Samsung trolls the Cupertino Giant: A nervy move or mere ignorance.
SHIVANGI TRIPATHI
November 12, 2017
There has been a long game of tug of war between Korean Brand Samsung and the Cupertino Giant Apple. Samsung took another pop at Apple by launching a new advertisement claiming its phones are always ahead. The title of the ad was "Samsung Galaxy: Growing Up." This ad follows a long time Apple Fan named Erik who has been buying Apple phones since the last decade.
This commercial features the ten years journey of Erik from avid Apple fan to eventual Samsung lover. Also, the lyrics of the ad are perfectly timed from, "I used to be spellbound in your arms with all of your conniving you’ve lost your charm." to "Oh….I’m moving on."
In 2007 the ad starts with Erik walking past a long line of Apple Aficionados with sign featuring the very first iPhone, with the following tagline:
"June 2007
It's coming."In 2017, After switching to his Samsung, Erik walks past customers waiting for the Apple's new flagship product, iPhone X and right around the 52-second mark, an Apple fanboy is seen in line with a haircut that mimics the infamous “notch” at the top of the iPhone X screen.
Now the question is that, was it a good idea on Samsung's part to feature the first image and last image of its biggest rival in its ad or not. That image of Erik where he excitedly calls a loved one after buying his own iPhone, only reinforces the nostalgia of the debut of Apple iPhone that literally changed the world. These images are self vanquishing on Samsung's part as they give Apple free publicity for its new flagship product iPhone X. Samsung, instead of focusing and demonstrating its strengths in its ad. The ad was solely concentrated on dissing Apple on being late to the party in terms of technology.
In the past few years Apple has not been truest innovator but yes its strong suit at in the past few years, hasn't been debuting new tech but to improve existing tech and pushing the industry to next level. Samsung was the first to use OLED screen but Apple has now optimized and improved the OLED.
Both the brands share somewhat similar technology when it comes to Samsung's facial recognition, iris scanner and Apple's Face id.
In the ad Erik is shown using a messy dongle and cables to connect his headphones and charger to his iPhone 7, while Lauren uses wireless charging for her device. Unsurprisingly, Samsung tossed aside the scene where Lauren’s Galaxy Note 7 blew up in her hands before a global recall. Apple can easily hit back Samsung with an ad showing a whole car blowing up because of Galaxy Note 7 and this might overshadow all the innovations by Samsung.
Samsung bespeaks through its ad that Apple has been seemingly behind the times when it comes to technology trends. It draws attention to the fact that Apple has improved on a number of them and popularized other changes. And the fact cannot be denied that Apple's products provide excellent return on investment because they work well--for a very long time.
Its still left to be seen that how Samsung’s new phone competes with the iPhone X. Samsung, with this ad, has clearly shown that the rivalry between these two brands is not dying out anytime soon.
November 12, 2017
There has been a long game of tug of war between Korean Brand Samsung and the Cupertino Giant Apple. Samsung took another pop at Apple by launching a new advertisement claiming its phones are always ahead. The title of the ad was "Samsung Galaxy: Growing Up." This ad follows a long time Apple Fan named Erik who has been buying Apple phones since the last decade.
This commercial features the ten years journey of Erik from avid Apple fan to eventual Samsung lover. Also, the lyrics of the ad are perfectly timed from, "I used to be spellbound in your arms with all of your conniving you’ve lost your charm." to "Oh….I’m moving on."
In 2007 the ad starts with Erik walking past a long line of Apple Aficionados with sign featuring the very first iPhone, with the following tagline:
"June 2007
It's coming."In 2017, After switching to his Samsung, Erik walks past customers waiting for the Apple's new flagship product, iPhone X and right around the 52-second mark, an Apple fanboy is seen in line with a haircut that mimics the infamous “notch” at the top of the iPhone X screen.
Now the question is that, was it a good idea on Samsung's part to feature the first image and last image of its biggest rival in its ad or not. That image of Erik where he excitedly calls a loved one after buying his own iPhone, only reinforces the nostalgia of the debut of Apple iPhone that literally changed the world. These images are self vanquishing on Samsung's part as they give Apple free publicity for its new flagship product iPhone X. Samsung, instead of focusing and demonstrating its strengths in its ad. The ad was solely concentrated on dissing Apple on being late to the party in terms of technology.
In the past few years Apple has not been truest innovator but yes its strong suit at in the past few years, hasn't been debuting new tech but to improve existing tech and pushing the industry to next level. Samsung was the first to use OLED screen but Apple has now optimized and improved the OLED.
Both the brands share somewhat similar technology when it comes to Samsung's facial recognition, iris scanner and Apple's Face id.
In the ad Erik is shown using a messy dongle and cables to connect his headphones and charger to his iPhone 7, while Lauren uses wireless charging for her device. Unsurprisingly, Samsung tossed aside the scene where Lauren’s Galaxy Note 7 blew up in her hands before a global recall. Apple can easily hit back Samsung with an ad showing a whole car blowing up because of Galaxy Note 7 and this might overshadow all the innovations by Samsung.
Samsung bespeaks through its ad that Apple has been seemingly behind the times when it comes to technology trends. It draws attention to the fact that Apple has improved on a number of them and popularized other changes. And the fact cannot be denied that Apple's products provide excellent return on investment because they work well--for a very long time.
Its still left to be seen that how Samsung’s new phone competes with the iPhone X. Samsung, with this ad, has clearly shown that the rivalry between these two brands is not dying out anytime soon.
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